Etikett: SEO

Kategorier
SEO

Search engine optimize images to benefit your SEO

Search engine optimize your images to benefit your SEO

Search engine optimize images to make posts more visible. But what does image optimization in SEO really mean?

A picture is worth a thousand words if the pictures you show are suitable for the context. Images enhance the experience on a web page and ensure that you get a good experience of the site and that the visitor stays.

It is important to think about making the images more understandable to search engines. Name the images (file name) so that they describe and contain keywords. Do not bring any unnecessary characters. Do not forget to optimize the alt text for the images in your posts. The alt text is used to describe the content of the image. Include relevant keywords in the alt text.

In addition, being visible on Google image search has in recent years become a smart way to get both increased visibility and traffic.

Tips on how to search engine optimize your images

  • Take time to optimize images
  • Choose images that relate to your text or article
  • Select a relevant file name
  • Upload the images in the correct format
  • Optimize alt text
  • Make sure to give the search engines good information so that they can easily understand what the image is about
  • Make sure the images can be loaded quickly
  • Use caption
  • Make sure the images are responsive

SEO for Google Images

John Mueller, Search Advocate at Google, dives into how images work on Google, using images to achieve your site’s goals, and SEO and optimization best practices for images.

If you succeed with your SEO work, you can both increase traffic and attract many new visitors to your website. Want more SEO tips? Click here.

Kategorier
SEO Web design

Mobile-First

Mobile-First

Mobile-First means that Google uses the mobile version of a website when indexing and ranking. In the past, Google used the desktop version.

This means that if you have separate versions of your mobile and desktop site, Google will index and rank the mobile version of your site.

So, why has Google switched to Mobile-First indexing? Because the number of people who have access to the internet via their mobile devices is constantly and rapidly growing. People prefer to use their mobile devices.That trend will continue. Mobile phone users are everywhere and they use the mobile phone all day long. Small screens are very important! We want to do things on our mobile and we want to do it right away. We do not want to have to look for a computer.

Mobile adaptation and responsiveness are today a matter of course when developing new sites and services. Mobile-First becomes real when we put the user’s needs first.

Googles timeline for Mobile-First

2016: Mobile-First indexing is announced by Google.
2018: The new indexing begins to roll out.
2019: The new indexing takes place automatically for new websites.
2020: Over 70% of crawled websites are now Mobile-First.
2021: 100% Mobile-First indexing.

You will rank lower on Google if you do nothing

Unfortunately, if your site is not ready for the new indexing, you will witness a loss in terms of both ranking and customer experience. So be sure to design for mobile devices first and then scale up for the larger formats. And do it now!

Kategorier
SEO

WordPress SEO Tips

Wordpress SEO tips

WordPress SEO can be the most profitable marketing action you perform on your website. This gives the website a greater chance of being seen when people search for specific things in various search engines and then mainly Google.

All the content you have on your website, whether it is on your presentation, in your “Contact” tab, your blog or anything else, needs to be permeated and optimized for your keywords.

A good tool you can use to find good keywords with high search volume is keywordtool.io. Optimize the content of your website to be as effective in your search engine optimization as possible. There are some concrete ways you can do this and the basic reason is that you should tell Google exactly what your page is about so they do not have to guess.

WordPress SEO Tips

Use H1 to H3 in your optimization where the H1 heading contains what you want to rank on and H2-H3 contains versions of or synonyms for the keyword. If you have pictures on your page write a small alt description for each picture. Search engines can not read images yet so the small text describes what the image contains.

Page titles play a big role for search engines as they crawl your content.

If someone links to your website, the search engines perceive it as a type of recommendation. Therefore, it is good if you can get as many as possible to link to your website.

The most important thing is the quality of the content, choosing the right keywords. It is not a one-time effort. You need to work continuously to get good results. Therefore, think long-term with your SEO.

  • Create value-creating content
  • Develop landing pages
  • Optimize text and images
  • Optimize website speed and technology
  • Work on getting organic links

If you succeed with your SEO work, you can both increase traffic and attract many new visitors to your website. So grab your SEO work already!

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