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Graphic profile – that’s why you need one

A graphic profile can be described as a set of rules or a manual for how a company’s visual material should look and be used.

The profile can vary from company to company. Most often this is due to the size of the company. The profile should include a logo, colors, fonts, imagery and so on. A graphic profile should reflect the entire company outwards. A clear profile creates recognition and should be able to be used on all even channels such as on the website, on products and in ads, in social media and in the office.

When the profile is good, it builds recognition and trust in the company and the brand. It is important not to underestimate this. A clear visual identity forms a common thread in the company’s communication.

What can a graphic profile look like?

A profile can be made both simple and advanced. Larger companies usually have more advanced profiles. The important thing is that the profile is clear and not scattered. Are you looking for inspiration? Check out these 50 amazingly talented graphic designers.

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Web design – usability, design, structure and standards

Web design is important because your website is one of the company’s most important assets. A well-thought-out and attractive website can make a big difference when you want to reach potential customers.

The graphic design of a website is extremely important. It is often the website that gives the first impression. Therefore, it is important that the graphic design is good-looking, matches the company’s profile, is user-friendly and clear. The structure must be well thought out and logical. The visitor should be able to easily find what he or she is looking for.

A good website should be user-friendly, intuitive and graphically appealing. The design of the website must also look good in mobile phones and tablets. User-friendly web design is not about making the visitor happy and satisfied. It is about ensuring that the visitor reaches the goal in an effective way. It is also important that the website loads quickly. A slow website is a very common reason for visitors to leave it. Make sure your website is fast, otherwise you risk losing potential customers.

Web standards are recommendations from various standardization on how to use web-based content. It is important to follow web standards when developing your website. Then you can be more confident that the code will work in the future.

Good web design is innovative and user-friendly. The design itself should not interfere with the user experience. Do not forget, you only have a few seconds to catch a visitor without it moving on.

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Search engine optimize images to benefit your SEO

Search engine optimize images to make posts more visible. But what does image optimization in SEO really mean?

A picture is worth a thousand words if the pictures you show are suitable for the context. Images enhance the experience on a web page and ensure that you get a good experience of the site and that the visitor stays.

It is important to think about making the images more understandable to search engines. Name the images (file name) so that they describe and contain keywords. Do not bring any unnecessary characters. Do not forget to optimize the alt text for the images in your posts. The alt text is used to describe the content of the image. Include relevant keywords in the alt text.

In addition, being visible on Google image search has in recent years become a smart way to get both increased visibility and traffic.

Tips on how to search engine optimize your images

  • Take time to optimize images
  • Choose images that relate to your text or article
  • Select a relevant file name
  • Upload the images in the correct format
  • Optimize alt text
  • Make sure to give the search engines good information so that they can easily understand what the image is about
  • Make sure the images can be loaded quickly
  • Use caption
  • Make sure the images are responsive

SEO for Google Images

John Mueller, Search Advocate at Google, dives into how images work on Google, using images to achieve your site’s goals, and SEO and optimization best practices for images.

If you succeed with your SEO work, you can both increase traffic and attract many new visitors to your website. Want more SEO tips? Click here.

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Web design

Mobile-First

Mobile-First means that Google uses the mobile version of a website when indexing and ranking. In the past, Google used the desktop version.

This means that if you have separate versions of your mobile and desktop site, Google will index and rank the mobile version of your site.

So, why has Google switched to Mobile-First indexing? Because the number of people who have access to the internet via their mobile devices is constantly and rapidly growing. People prefer to use their mobile devices.That trend will continue. Mobile phone users are everywhere and they use the mobile phone all day long. Small screens are very important! We want to do things on our mobile and we want to do it right away. We do not want to have to look for a computer.

Mobile adaptation and responsiveness are today a matter of course when developing new sites and services. Mobile-First becomes real when we put the user’s needs first.

Googles timeline for Mobile-First

2016: Mobile-First indexing is announced by Google.
2018: The new indexing begins to roll out.
2019: The new indexing takes place automatically for new websites.
2020: Over 70% of crawled websites are now Mobile-First.
2021: 100% Mobile-First indexing.

You will rank lower on Google if you do nothing

Unfortunately, if your site is not ready for the new indexing, you will witness a loss in terms of both ranking and customer experience. So be sure to design for mobile devices first and then scale up for the larger formats. And do it now!

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WordPress SEO Tips

WordPress SEO can be the most profitable marketing action you perform on your website. This gives the website a greater chance of being seen when people search for specific things in various search engines and then mainly Google.

All the content you have on your website, whether it is on your presentation, in your “Contact” tab, your blog or anything else, needs to be permeated and optimized for your keywords.

A good tool you can use to find good keywords with high search volume is keywordtool.io. Optimize the content of your website to be as effective in your search engine optimization as possible. There are some concrete ways you can do this and the basic reason is that you should tell Google exactly what your page is about so they do not have to guess.

WordPress SEO Tips

Use H1 to H3 in your optimization where the H1 heading contains what you want to rank on and H2-H3 contains versions of or synonyms for the keyword. If you have pictures on your page write a small alt description for each picture. Search engines can not read images yet so the small text describes what the image contains.

Page titles play a big role for search engines as they crawl your content.

If someone links to your website, the search engines perceive it as a type of recommendation. Therefore, it is good if you can get as many as possible to link to your website.

The most important thing is the quality of the content, choosing the right keywords. It is not a one-time effort. You need to work continuously to get good results. Therefore, think long-term with your SEO.

  • Create value-creating content
  • Develop landing pages
  • Optimize text and images
  • Optimize website speed and technology
  • Work on getting organic links

If you succeed with your SEO work, you can both increase traffic and attract many new visitors to your website. So grab your SEO work already!

Visit website for more tips and trix!

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Social media

How to create a social media strategy

A social media strategy should be the basis for your presence and help you achieve the goals you have set. Everything you do in social media, all posts you post should have a purpose. The strategy should answer why, who, what, where.

Set a measurable goal that is reasonable to reach. The most important thing is to set an overall goal with the presence in social media. Without goals, you do not know when you have succeeded.

Set your social media strategy

Who is your target audience? The more you know about your target audience, the easier it will be. Who are your competitors? Keeping track of your competitors is important.

By checking how things are going for your posts in each platform, you can easily see what works and what does not work. Look at who is following you and what social media your target audience is using. Also look at how your presence is on social media compared to your competitors.

Remember to measure and follow up

Review and improve your social media. Go through all the accounts and optimize the content. When you have your social media running, it is important to be active. By planning which posts to publish and where you get better control. A strategy is incredibly important for your company’s success in social media. Even if you have written a strategy, remember that you must measure and follow up.

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Web design

Good web design

Web design encompasses a lot, everything from creating a structure that supports the purpose of the website to picking out an appealing graphic design.

Good web design is to some extent about creating a nice and attractive exterior, but it is also at least as much about function and content. Design is about so much more than coding a website. With good design, your visitors stay on the page. Good websites provide information clearly and efficiently, allowing users to intuitively find their way through the website.

Seven steps to better web design

Remember that the website should give a good overall impression.

  1. Simplicity. Keep It Simple
  2. Use few columns.
  3. Use large images.
  4. Centered layout. A central layout provides a more direct appeal.
  5. Go for long pages. We are used to scrolling.
  6. Easy navigation. The navigation on a website should be easy to find, understand and return to.
  7. Align with a grid.

Important to remember when building your website

  • Be clear
  • Lift up what is most important
  • Create a first impression with the visuals on your page
  • Keep the visitor’s attention on the page
  • Always have a Call-To-Action on the page

Responsive web design

Today, responsive web design is standard. Responsive design means that a website is adapted to those who visit the website. The site should handle visits from computers as well as mobile phones and tablets.

The website adapts its appearance and layout depending on the type of device the visitor uses when visiting the website. The website adapts to the screen size and resolution of the visitor’s screen.

A website without a clear strategy is rarely profitable. A good web design means that you stick to a certain standard. The menu should be placed so that people find and preferably where you expect it to be otherwise important parts can disappear in the amount of information.