Web design

Web design – usability, design, structure and standards

Web design is important because your website is one of the company’s most important assets. A well-thought-out and attractive website can make a big difference when you want to reach potential customers.

The graphic design of a website is extremely important. It is often the website that gives the first impression. Therefore, it is important that the graphic design is good-looking, matches the company’s profile, is user-friendly and clear. The structure must be well thought out and logical. The visitor should be able to easily find what he or she is looking for.

A good website should be user-friendly, intuitive and graphically appealing. The design of the website must also look good in mobile phones and tablets. User-friendly web design is not about making the visitor happy and satisfied. It is about ensuring that the visitor reaches the goal in an effective way. It is also important that the website loads quickly. A slow website is a very common reason for visitors to leave it. Make sure your website is fast, otherwise you risk losing potential customers.

Web standards are recommendations from various standardization on how to use web-based content. It is important to follow web standards when developing your website. Then you can be more confident that the code will work in the future.

Good web design is innovative and user-friendly. The design itself should not interfere with the user experience. Do not forget, you only have a few seconds to catch a visitor without it moving on.

SEO Web design


Mobile-First means that Google uses the mobile version of a website when indexing and ranking. In the past, Google used the desktop version.

This means that if you have separate versions of your mobile and desktop site, Google will index and rank the mobile version of your site.

So, why has Google switched to Mobile-First indexing? Because the number of people who have access to the internet via their mobile devices is constantly and rapidly growing. People prefer to use their mobile devices.That trend will continue. Mobile phone users are everywhere and they use the mobile phone all day long. Small screens are very important! We want to do things on our mobile and we want to do it right away. We do not want to have to look for a computer.

Mobile adaptation and responsiveness are today a matter of course when developing new sites and services. Mobile-First becomes real when we put the user’s needs first.

Googles timeline for Mobile-First

2016: Mobile-First indexing is announced by Google.
2018: The new indexing begins to roll out.
2019: The new indexing takes place automatically for new websites.
2020: Over 70% of crawled websites are now Mobile-First.
2021: 100% Mobile-First indexing.

You will rank lower on Google if you do nothing

Unfortunately, if your site is not ready for the new indexing, you will witness a loss in terms of both ranking and customer experience. So be sure to design for mobile devices first and then scale up for the larger formats. And do it now!

Web design

Good web design

Web design encompasses a lot, everything from creating a structure that supports the purpose of the website to picking out an appealing graphic design.

Good web design is to some extent about creating a nice and attractive exterior, but it is also at least as much about function and content. Design is about so much more than coding a website. With good design, your visitors stay on the page. Good websites provide information clearly and efficiently, allowing users to intuitively find their way through the website.

Seven steps to better web design

Remember that the website should give a good overall impression.

  1. Simplicity. Keep It Simple
  2. Use few columns.
  3. Use large images.
  4. Centered layout. A central layout provides a more direct appeal.
  5. Go for long pages. We are used to scrolling.
  6. Easy navigation. The navigation on a website should be easy to find, understand and return to.
  7. Align with a grid.

Important to remember when building your website

  • Be clear
  • Lift up what is most important
  • Create a first impression with the visuals on your page
  • Keep the visitor’s attention on the page
  • Always have a Call-To-Action on the page

Responsive web design

Today, responsive web design is standard. Responsive design means that a website is adapted to those who visit the website. The site should handle visits from computers as well as mobile phones and tablets.

The website adapts its appearance and layout depending on the type of device the visitor uses when visiting the website. The website adapts to the screen size and resolution of the visitor’s screen.

A website without a clear strategy is rarely profitable. A good web design means that you stick to a certain standard. The menu should be placed so that people find and preferably where you expect it to be otherwise important parts can disappear in the amount of information.

Web design

User-friendly website with HTML5, CSS3 and Javascript

User-friendly website, apps and e-commerce with HTML5, CSS3, Javascript and WordPress. From design to strategy and technology to optimization and development.

HTML5 is the latest standard for markup languages HTML and XHTML. The version was adopted as final and recommended by the World Wide Web Consortium (W3C).

An advantage of HTML5 is that HTML elements can perform functions that previously required different types of scripts. Functions that previously required eg javascript can now be performed with elements in HTML5.

CSS3 adds several new styling features and improvements to enhance the web presentation capabilities. 

JavaScript is the world’s most popular programming language. It’s one of the web’s three basic building blocks along with HTML and CSS.

User friendly website with WordPress

WordPress is the world’s most popular web publishing system. The best thing about WordPress is that it is simple and flexible to use. WordPress is also known for having SEO built into the platform. Search Engines Love WordPress Sites. Today, any type of website optimization is almost a must to achieve search engine success. WordPress is a really good foundation to stand on.

When you as a company have to choose a publishing tool/CMS for your website, there are many things to keep in mind. WordPress is free and perfect for SEO!

Thanks to a number of really good SEO plugins in WordPress, such as Yoast, the opportunities to create a stylish and functional website, and also rank high in the search engines have increased sharply in recent years.

The Benefits of a WordPress website is:

  • Customizable design
  • High performance
  • SEO Custom
  • Mobile adapted
  • High Security