A graphic profile can be described as a set of rules or a manual for how a company’s visual material should look and be used.
The profile can vary from company to company. Most often this is due to the size of the company. The profile should include a logo, colors, fonts, imagery and so on. A graphic profile should reflect the entire company outwards. A clear profile creates recognition and should be able to be used on all even channels such as on the website, on products and in ads, in social media and in the office.
When the profile is good, it builds recognition and trust in the company and the brand. It is important not to underestimate this. A clear visual identity forms a common thread in the company’s communication.
What can a graphic profile look like?
A profile can be made both simple and advanced. Larger companies usually have more advanced profiles. The important thing is that the profile is clear and not scattered. Are you looking for inspiration? Check out these 50 amazingly talented graphic designers.
